Stratford is getting ready for it's biggest and most impressive Shop Small Event on
Saturday, Nov 24th, 2018.
If you're a small business in Stratford, CT, you need to be a part of this it!
This NO-COST event is available to all independent businesses and is sponsored by American Express, The Stratford Chamber of Commerce and the Stratford Office of Economic Development.
WHAT IS IT?
· Small Business Saturday is an annual event on the Saturday after Thanksgiving . Last year, 108 million consumers reported shopping or dining at local independently-owned businesses on Shop Small Saturday - roughly 43% of Americans
· Shop Small Stratford is aimed at capitalizing on the national Small Business Saturday event with specific local marketing and strong participation from all Stratford based small businesses.
Click / Tap the button below to sign your Stratford business up!
This is my second year as organizer for this event in the town of Stratford and is already lined up to be bigger and better than last year.
I know that many businesses have tried Small Business Saturday in the past and some have reported unimpressive results.
We did a survey at the end of the event last year that measured the success of the event. The results showed that businesses who reported increased sales and traffic were the same businesses who provided a compelling, attractive offer to consumers (not the same old offer they publish in their Clipper magazine ads or elsewhere)
were very active in promoting not just their participation in the event, but also the event itself.
As you're considering your offer, remember that the data clearly shows that it’s not enough to sign up and hope for the best. You have to market your business and your offer and build enthusiasm both within the community as well as with your staff.
This is an opportunity to give back to your community for their patronage over the course of the year - which is going to build brand loyalty throughout the coming year. And it really should be an offer that’s a “loss leader” if you want to stand out from everyone else.
I am happy to help any Stratford business tailor an offer for this event that will get you noticed! There is no charge for this - this is a volunteer effort on my part because I believe in Stratford as a prime location for small business.
Email me at firstname.lastname@example.org
- Howard Aspinwall